I’m Katrina Tan,
UX Research Leader &
Strategist

I’m currently a Lead UX Research, Vice President at JPMorgan Chase. I lead research for several products on the Chase app and desktop experience, from investments, travel, navigation, and more. My mission it to build empathy for all customers at all financial states and drive product innovation to meet their needs.

Brand Framework
How do we create an optimal brand experience for two distinct brands living under one entity?